SEO. ( Search Engine Optimization)
SEO basically entails increasing organic traffic to your website, youtube channel, or page through search engines such as Google, Bing, and More.
SEO in Kenya is growing exponentially, there are millions of blogs, products, guides among other types of content being written and posted every day. This makes it very difficult to rank if your content is not optimized and you are not paying for Ads.
In this article, I will comprehensively Cover SEO in Kenya, giving examples, Images for illustrations, and more to make it easy for you the reader to understand every SEO technique and tip.
SEO in Kenya Tips
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Types of SEO TechniquesLet’s go through the different SEO techniques to get your website to the next level. On-page SEOOn-page SEO is self-explanatory, these are SEO techniques on the website. In most cases, on-page SEO is more of doing quality content, answering queries on search engines, and content that meets the search intent of readers. There are plugins such as Yoast SEO on WordPress that are effective in ensuring that on-page SEO is perfect. On-Page Seo entails the following.
In the above illustration, a beginner will likely click on the ‘beginners guide’ while others will want to know ‘ which tips work like a charm.
The meta description should be legible, have the keyword, advertise your content, and have the search intent.
Off-page SEOOff-page SEO is more of backlinks, social media marketing, guest blogging, and influencer marketing. When other websites have links to your website you are likely to rank high on search engines. The more backlinks you have on your site, the more Authority and Popular you become. Authority sites will rank higher than sites with no backlinks. One of the best ways to get backlinks is having quality content that people find very helpful and relatable to what they are writing about, they will be willing to share your content with their readers and will add your links to their websites. |
SEO in Kenya for BeginnersIf you are starting your SEO journey or have been there but things are still not working as you thought, I got you! The most important thing if you want to rank on search engines is GOOD content. GOOD content + Optimization+Digital Marketing will open all the traffic doors to your website. SEO in Kenya is growing every day. We all know Kenya as one of the most tech-savvy countries in Africa. Many Kenyans are now online, putting this trend into consideration many companies, businesses, institutions have gone digital and are transacting online. The more people are going online, the more competition on search engines, people will pay for ADs, and others will rank organically. Imagine you paid for ADS and still had your content ranking on Page 1of search engines? That is what SEO will do for you. Writing good content is the first step in Search Engine Optimization. Keyword ResearchThe four main qualities of good keywords are relevance, length, popularity, and specificity.
For example, if your website deals with kids’ tablets, You should have individual content on the specific products and then do keywords related to kid’s tablets as shown below.
For example, if you want content related to Blue light glasses Kenya, Google will give suggestions of what most people are searching for and the frequently asked questions, which should guide you in choosing popular keywords.
For example, it is very hard to rank for the keyword ‘SEO’ compared to ‘SEO services in Kenya’ as illustrated below. The keyword ‘SEO’ has millions of search results while the longer keyword ‘SEO services in Kenya’ has just a few results.
Content DevelopmentThis is the next step after keyword research, you have great keywords, how do you write content that ranks? Gets backlinks and answers your targeted audience questions. What are the characteristics of great content?
You now have good content to publish. Follow all the on-page SEO tips, we went through above to ensure the content is optimized and hit publish. |
Characteristics of a Great WebsiteYou can have Search Engine Optimized content but be let down by the structure and design of your website. What are the characteristics of a great website? Every Web developer and an SEO expert will tell you that, you need a good hosting plan, a mobile-optimized website, and many more for a great website. Let’s go through all the other characteristics of a good site.
SEO in Kenya is such a big topic and I may not be able to cover it in one article. To help you cover most of the SEO in Kenya-related content here are some quick tips. |
Take-Home MessageIf you want your site to rank, SEO is one of the best ways to get it there and have organic traffic every day. Paid traffic is great but will only last for the period paid for. SEO in Kenya is growing tremendously and Website owners should take it upon themselves to know SEO trends to stay Relevant. Remember: Avoid Black-hat SEO ( It Doesn’t Work !) (Be patient, Organic traffic may take days or Months to rank) |
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