SEO in Kenya. SEO Prices,Services in Kenya

SEO. ( Search Engine Optimization)

SEO basically entails increasing organic traffic to your website, youtube channel, or page through search engines such as Google, Bing, and More.

SEO in Kenya is growing exponentially, there are millions of blogs, products, guides among other types of content being written and posted every day. This makes it very difficult to rank if your content is not optimized and you are not paying for Ads.

In this article, I will comprehensively Cover SEO in Kenya, giving examples, Images for illustrations, and more to make it easy for you the reader to understand every SEO technique and tip.

SEO in Kenya Tips

  • Optimize and target the right keyword. Popular, relevant, search specific and long-tail keywords
  • If you are a new website or a low authority website, work with Less competitive keywords if you want to rank easily and quickly. You will need a miracle to outrank Authority websites on Competitive Keywords
  • Steal Keywords from your Competitor and do them better to outrank them
  • Find content Gaps on your website and fill them in, for example, if you are ranking for a keyword such as kid’s tablets, do other related keywords such as kid’s tablets in Nairobi, Kids tables for sale, Educational kids tablets, and more. When all the keywords are ranking all kids tablets related traffic will be directed to your site and you will be an authority in that niche.
  • Find Questions that need answers and Answer them Comprehensively. For example, a question such as, which is the best blender in Kenya? will be answered by you doing an article on ”Best blenders in Kenya”, the article should have a list of the best blenders, Factors you considered, and answers to FAQs.
  • If you are not sure how to do content, Refer to how the website or article ranking top for that specific keyword. Do it the same way or add some ‘spices’ to make it better.
  • Write a tantalizing introduction to make the reader want to read more and more
  • Make your content easy to read by adding Headings and a Table of Contents
  • Link out to authority websites, it will help in SEO, it will also help your audience get more information from trusted sites. You never know, the authority site might reciprocate and link to your site, and BOOM! you will be in the Higher and Mighty Ranks!!! that’s the power of getting a link from a big site like Wikipedia.
  • Have the Main Keyword in your Title Tag, Meta description, headings in your article
  • If you are an eCommerce website, add optimized reviews and comparison articles, they will drive more traffic to your website and increase sales.
  • Sell and advertise your content or products on the meta description, it will increase the click-through rate
  • Have great content, Great content ranks easily and has many people linking to it
  • Optimize your images. Simple and Clear! Just do it! Optimized images are one of the best ways to get traffic to your website
  • Use short and descriptive URLs. Long-tail keyword URLs will also work great eg ‘best plastic kiddie pools’
  • Target Local SEO. For example, if you are an eCommerce shop in Nairobi selling Kids Tablets, A local SEO keyword like ”kids tablets in Nairobi” is a BOSS MOVE!
  • For Beginners Go for a brandable domain. For example, if you are a Phones Specific Niche Ecommerce website, If you had ‘Phones’ on your domain, that would be great. At the moment the best-performing Phones websites in Kenya have ‘Phone’ in their domain ( This is my personal opinion though, I stand to be corrected if am wrong)
  • Improve your site’s Load Speed, to minimize your website’s bounce rate. With so many websites available nobody will sit and wait for your site to load. A good website loads in 3 seconds. Page load speed is affected by your hosting and images among other factors. Install a Caching Plugin on your WordPress site to better the loading speed
  • Set Up Accelerated Mobile Pages (AMP). This is the FUTURE!
  • Rich Snippets especially for Ecommerce are very effective in click-through especially if your products have 4 or 5-star ratings.
  • Update your Content Regularly
  • Build links to your website, either by Creating great content (linkbait) or do it manually.
  • Fix broken links on your website
  • Remove and Disallow harmful links and low-quality links
  • Technical SEO
  • Make sure your site is safe by Installing an SSL.
  • Fixing all indexing issues on search engines
  • Submit sitemaps to help search engines crawl your website

 

Types of SEO Techniques

Let’s go through the different SEO techniques to get your website to the next level.

On-page SEO

On-page SEO is self-explanatory, these are SEO techniques on the website. In most cases, on-page SEO is more of doing quality content, answering queries on search engines, and content that meets the search intent of readers. There are plugins such as Yoast SEO on WordPress that are effective in ensuring that on-page SEO is perfect.

On-Page Seo entails the following.

  • Title tags-The title should be descriptive and interesting, This improves the click-through rate on Search engines

SEO Title Tags

In the above illustration, a beginner will likely click on the ‘beginners guide’ while others will want to know ‘ which tips work like a charm.

  • Meta descriptions: the meta description should be able to  ‘advertise’, attract clicks to your snippet, and bring traffic to your blog or website

SEO meta description

The meta description should be legible, have the keyword, advertise your content, and have the search intent.

  • URL structure: URLs should be simple, accurate, relevant, and compelling. Shorter URLs perform better. Search-specific URLs will also boost your rankings.
  • Heading tags: If you are doing a blog, product review, or an article, using h1, h2, and h3 heading tags, help in organization, and SEO. They also make it easy for the Table of Contents.
  • Sitemaps: Having XML sitemaps on different search engines help in page indexing and visibility of your content to as many people as possible.
  • Internal links: Linking to other pages on your site will improve ranking, crawling, traffic, and the time a reader spends on your website.
  • Image Seo-Image alt tags help in the ranking of your images on the image search results, images search results can be very helpful in driving traffic to your website

Off-page SEO

Off-page SEO is more of backlinks, social media marketing, guest blogging, and influencer marketing. When other websites have links to your website you are likely to rank high on search engines. The more backlinks you have on your site, the more Authority and Popular you become. Authority sites will rank higher than sites with no backlinks. One of the best ways to get backlinks is having quality content that people find very helpful and relatable to what they are writing about, they will be willing to share your content with their readers and will add your links to their websites.

 

SEO in Kenya for Beginners

If you are starting your SEO journey or have been there but things are still not working as you thought, I got you!

The most important thing if you want to rank on search engines is GOOD content. GOOD content + Optimization+Digital Marketing will open all the traffic doors to your website.

SEO in Kenya is growing every day. We all know Kenya as one of the most tech-savvy countries in Africa. Many Kenyans are now online, putting this trend into consideration many companies, businesses, institutions have gone digital and are transacting online. The more people are going online, the more competition on search engines, people will pay for ADs, and others will rank organically. Imagine you paid for ADS and still had your content ranking on Page 1of search engines? That is what SEO will do for you.

Writing good content is the first step in Search Engine Optimization.

Keyword Research

The four main qualities of good keywords are relevance, length, popularity, and specificity.

  • Keyword Relevance– write content related to what you do, the products you sell, your services. Relevant content makes it easy to add inbound links that improve visitor time on your page or blog.

For example, if your website deals with kids’ tablets, You should have individual content on the specific products and then do keywords related to kid’s tablets as shown below.

  • Keyword Popularity– You measure the popularity of keywords by using SEO keywords tools such as Ahrefs, Ubersuggest, Hoth, SEMrush, and others. Google is the best tool if you don’t have money for such tools, Google and other search engines show you what people are searching for, by bringing suggestions and what people are searching for.

For example, if you want content related to Blue light glasses Kenya, Google will give suggestions of what most people are searching for and the frequently asked questions, which should guide you in choosing popular keywords.

  • Keyword Length – one-worded keywords are actually not very effective especially for new sites, they are very popular but not easy to rank. Keywords phrases with 2,4 words or more are less competitive and will rank easily on search engines. Long-tail keywords will rank easily and quickly.

For example, it is very hard to rank for the keyword ‘SEO’ compared to ‘SEO services in Kenya’ as illustrated below. The keyword ‘SEO’ has millions of search results while the longer keyword ‘SEO services in Kenya’ has just a few results.

 

  • Specificity-Specificity is related to the length of the keywords, the longer the keyword the more specific is the keywords. For example, a keyword like ‘best bike for a 3year old ‘is more specific than ‘best bike for kids’

Content Development

This is the next step after keyword research, you have great keywords, how do you write content that ranks? Gets backlinks and answers your targeted audience questions.

What are the characteristics of great content?

  • Grammar and spellings, use tools that correct grammatical errors to ensure you have none on your content.
  • Content should answer the reader’s questions, solve a problem, offer services, show direction, and more reader intent information.
  • Unique content, don’t copy-paste from other sites 🙅‍♂️🙅
  • Understandable language
  • Titles should be interesting and should have your keywords
  • Breakdown content into paragraphs, with Headings, Have a Table of Contents, it makes navigation easier.
  • Use Call to actions wherever applicable

You now have good content to publish. Follow all the on-page SEO tips, we went through above to ensure the content is optimized and hit publish.

 

Characteristics of a Great Website

You can have Search Engine Optimized content but be let down by the structure and design of your website. What are the characteristics of a great website? Every Web developer and an SEO expert will tell you that, you need a good hosting plan, a mobile-optimized website, and many more for a great website.

Let’s go through all the other characteristics of a good site.

  • A great site has a good design and is functional, the site should be visually appealing, great photos, and with all links working.
  • Easy to Use and locate products or the different pages on your site
  • Optimized for Mobile, almost everyone today uses a mobile device, make sure your site looks and functions great on mobile devices
  • Fresh and Quality Content, don’t copy-paste from other websites, quality content is genuine and satisfies the searcher’s needs by satisfying their intent.
  • Information about your websites such as Contact, About, Location and more should be readily accessible
  • Calls to action should be easy to use and navigate
  • The website should have a great loading speed, this is determined by your hosting and optimization of content and images.
  • A great website is secure. Your website should have an SSL.

SEO in Kenya is such a big topic and I may not be able to cover it in one article. To help you cover most of the SEO in Kenya-related content here are some quick tips.

 

Take-Home Message

If you want your site to rank, SEO is one of the best ways to get it there and have organic traffic every day. Paid traffic is great but will only last for the period paid for. SEO in Kenya is growing tremendously and Website owners should take it upon themselves to know SEO trends to stay Relevant.

Remember: Avoid Black-hat SEO ( It Doesn’t Work !)  (Be patient, Organic traffic may take days or Months to rank)

 

SEO Prices in Kenya

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